Some real estate agents are better than others. Some have dodgy techniques to make you sign up with them and those techniques may backfire so here are 3 tricks to be aware of when you are searching for a real estate agent to sell your property in Perth.
1) Get your marketing cost paid by the agent
Marketing that you don’t have to pay for sounds fantastic. However, if the agent is offering to pay the advertising understand exactly what the marketing is going to be and what the value of that marketing campaign is. Without a doubt the agent will introduce a no-frills marketing budget for your property to reduce their cost and their risk.
Is this no frills approach going to generate the most awareness for the buyer willing to pay the most? Properly not. Also, keep in mind that the agent has a financial cost to this and the property doesn’t sell they have to pay for it so the agent will probably be keen to get the property sold as quickly as possible. This means at whatever price (lowest). The real question is if the agent is working in your best interest or in their best interest. This method can work to your advantage but understand the details and not just the big picture.
2) The agent has a buyer ready to make an offer
An old trick is for the agent to say that they have a buyer who can make an offer and pay top dollar. The buyer is usually overseas or interstate. If the agent is certain that this buyer will make a great offer sign a listing authority for 7 days only to see if the agent can produce an offer or not. Most Perth real estate agents will have buyers on their books, however, buyers are not necessarily loyal and it may be an old list or the buyers may not like your property.
3) The agent who promises you the highest price
Some real estate agents will “buy”the listing by quoting a dream price but insist of a long listing period (at least 90 days). When an agent is quoting a high price ask for recent sales evidence that support that appraisal. If you have a set dollar amount in your mind and the agent agrees to take it to the market, that is a completely different story. In particularly, if the agent insist on the importance of market feedback to gauge where the property sits price wise.
Your relationship with your agent should always be transparent on both sides, and one of trust and mutual respect. A real estate agent in Perth who is honest and upfront, gives you the bad and the good news at the listing presentation is worth far more than one who will only tell you what you want to hear. You should never be in a position where you have to second guess their intention!
Readers should always seek their own independent advice prior to making any decisions regarding property or finances.
1) Get your marketing cost paid by the agent
Marketing that you don’t have to pay for sounds fantastic. However, if the agent is offering to pay the advertising understand exactly what the marketing is going to be and what the value of that marketing campaign is. Without a doubt the agent will introduce a no-frills marketing budget for your property to reduce their cost and their risk.
Is this no frills approach going to generate the most awareness for the buyer willing to pay the most? Properly not. Also, keep in mind that the agent has a financial cost to this and the property doesn’t sell they have to pay for it so the agent will probably be keen to get the property sold as quickly as possible. This means at whatever price (lowest). The real question is if the agent is working in your best interest or in their best interest. This method can work to your advantage but understand the details and not just the big picture.
2) The agent has a buyer ready to make an offer
An old trick is for the agent to say that they have a buyer who can make an offer and pay top dollar. The buyer is usually overseas or interstate. If the agent is certain that this buyer will make a great offer sign a listing authority for 7 days only to see if the agent can produce an offer or not. Most Perth real estate agents will have buyers on their books, however, buyers are not necessarily loyal and it may be an old list or the buyers may not like your property.
3) The agent who promises you the highest price
Some real estate agents will “buy”the listing by quoting a dream price but insist of a long listing period (at least 90 days). When an agent is quoting a high price ask for recent sales evidence that support that appraisal. If you have a set dollar amount in your mind and the agent agrees to take it to the market, that is a completely different story. In particularly, if the agent insist on the importance of market feedback to gauge where the property sits price wise.
Your relationship with your agent should always be transparent on both sides, and one of trust and mutual respect. A real estate agent in Perth who is honest and upfront, gives you the bad and the good news at the listing presentation is worth far more than one who will only tell you what you want to hear. You should never be in a position where you have to second guess their intention!
Readers should always seek their own independent advice prior to making any decisions regarding property or finances.
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